
DIGITAL MARKETING
A clear process.A better outcome.
Audit
Review traffic sources, campaigns, content, tracking and conversion data to understand what is working and what is wasted spend.
- Channel review
- Tracking audit
- Funnel analysis
Strategy
Define audiences, channels, budgets, content pillars and KPIs so every campaign is tied to a measurable business goal.
- Audience definition
- Channel mix
- KPI framework
Creative & Setup
Produce campaign creative, landing pages and email flows, and wire up conversion tracking before a single ad goes live.
- Ad creative
- Landing pages
- Conversion tracking
Launch
Launch campaigns across search, social and email in controlled stages with clear test hypotheses.
- Search & social ads
- Email flows
- A/B tests
Optimize
Use performance data to shift budget, refine creative and lower acquisition cost month after month.
- Budget allocation
- Creative iteration
- Attribution reporting

- 01 Audit
- 02 Strategy
- 03 Creative & Setup
- 04 Launch
- 05 Optimize
- 01
Audit
Review traffic sources, campaigns, content, tracking and conversion data to understand what is working and what is wasted spend.
- Channel review
- Tracking audit
- Funnel analysis

- 02
Strategy
Define audiences, channels, budgets, content pillars and KPIs so every campaign is tied to a measurable business goal.
- Audience definition
- Channel mix
- KPI framework

- 03
Creative & Setup
Produce campaign creative, landing pages and email flows, and wire up conversion tracking before a single ad goes live.
- Ad creative
- Landing pages
- Conversion tracking

- 04
Launch
Launch campaigns across search, social and email in controlled stages with clear test hypotheses.
- Search & social ads
- Email flows
- A/B tests

- 05
Optimize
Use performance data to shift budget, refine creative and lower acquisition cost month after month.
- Budget allocation
- Creative iteration
- Attribution reporting

- Google Ads
- Meta Ads
- Google Analytics 4
- Tag Manager
- SEMrush
- Mailchimp
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